Design leader with 14+ years of experience facilitating design thinking and helping organizations with tricky or previously undefined challenges.

Design Facilitation

I’ve had the pleasure of working with and leading interdisciplinary teams where the common understanding was that design is the intent behind an outcome and that collaboration is king. I bring robust visual design and strategy skills to every team, but together my teams have always strived for a radically collaborative process.

Visual designers, UX designers, and content strategists inherintley understand design thinking. Over the last seven years I have made it my goal to help facilitate design for those who would not otherwise consider themselves a practitioner of the discipline. I develop workshops, routines, and exercises that help interdisciplinary teams define intent and deliver outcomes.

Methods

I always strive to ensure that the intent behind my visual solutions aligns to the goals and best interests of the people who will be impacted by my work.To me, that is what it means to bea human-centered design practitioner.  In addition to my technical skillsI employ various research andstrategy methods to inform the work with stories, data, and the ideas of the stakeholders at the heart of the desired outcome.

I've helped to conduct:

  • Stakeholder Research
  • Competitive Analysis
  • Content Audit
  • Usability Testing
  • UX Reviews
  • A/B Testing
  • Surveys
  • Brand Audit
  • Social Media Audit
  • Sales Process Audit
 

Experience

Inovat

Creative Director - 2012-2017

I led strategy and design within interdisciplinary teams for all agency accounts on projects that involved branding, websites, web-applications, and marketing. In addition to mentoring designers, I worked closely with client stakeholders to define challenges, provide context, and inform strategy.

Lucidworks

Design Lead - 2015

As design lead, my job was a UI and UX overhaul of Lucidworks flagship product. I worked closely with the Product VP, CMO, Sales Engineers, and Front-End team to provide simplified administration for users of their leading edge search technology. I also provided art direction for an updated visual identity as well as the design of a new website.

andCulture

Creative Lead - 2010-2012

I served as both a collaborator and leader on projects that involved branding, website, and web application design. In this role, I helped to develop new and efficient processes for executing visual design solutions.

AIGA Central PA

President, VP, Programming Chair - 2010-2014

AIGA Central PA is a community-driven organization connected through design. I served as board member, including two years as president for a chapter of over 200 designers. In this role, I’ve led a volunteer board of colleagues to create educational, networking and skill-sharing programs for our members. I also attended four leadership conferences designed to provide leadership training and skill-sharing for board members from across the country. In more recent years I’ve served as a mentor to the current chapter leadership.

Software Skills:
  • Sketch
  • Illustrator
  • InDesign
  • InVision
  • After Effects
  • Premiere
  • Final Cut
  • Logic
  • Pro Tools
Technical Skills:
  • HTML
  • CSS
  • SASS
  • Wordpress
  • Shopify
  • Jeckyl
  • Squarespace
  • Expression Engine
Design Skills:
  • Typography
  • Color Theory
  • Gestault Principles
  • UI Design
  • Responsive Design
  • Illustration
  • Prototyping
  • Writing
  • User Flows
  • Illustration
Marketing & Analytics
  • Landing Page Optimization
  • Conversion Strategy
  • Email Marketing & Nurturing
  • Content Strategy
  • Content Marketing
  • Fund Raising
  • Digital Marketing
  • Ad Campaings
  • Automation
  • Analytics

Prior Experience

Insurance News Net
Senior Designer — 2007-2010

Clark Associates
Senior Designer — 2007-2010

Clipper Magazine
Designer — 2003-2007